WHO IS MINJI JOO...
I am a Brooklyn-based Korean American creative strategist, art director, and mental health advocate on the pursuit to culturally redefine advertising. I began my career in advertising through the Texas Creative Program, the #1 ranked undergraduate advertising program in the nation, where I created multimedia campaigns for renowned brands like Band-Aid, SPANX, and Whataburger as an art director. I advanced through all three sequence levels of the Texas Creative Program during my academic career at the University of Texas at Austin. I was selected as a 2020 MAIP Fellow Finalist, an art director intern by McgarryBowen Chicago, and by Evoke Group New York.
I am currently working as a junior creative strategist at Noble People NYC.
I am a multidisciplinary artist whose work reflects real human truths, focuses on self-empowerment, anchors with good design, and pushes the framework of what an ad can be.
You can find my collection of curated squares @minheewho on Instagram. For work inquiries, interesting anecdotes, or zoom iced coffees reach out at LinkedIn or via email. My portfolio and side projects can be found at www.minjijoo.com.