Art Director, Creative Strategist, and Mental Health Advocate
And as imagination bodies forth
The forms of things unknown, the poet's pen
Turns them to shapes, and gives to airy nothing
A local habitation and a name.
Shakespeare, A Midsummer Night's Dream
MinJi Joo is an Austin-based Korean American art director, creative strategist, and mental health advocate on the pursuit to culturally redefine advertising. She began her career in advertising through the Texas Creative Program, the #1 ranked undergraduate advertising program in the nation, where she created multimedia campaigns for renowned brands like Band-Aid, SPANX, and Whataburger as an art director. MinJi advanced through all three sequence levels of the Texas Creative Program during her academic career at the University of Texas at Austin. She was selected as a 2020 MAIP Fellow Finalist and was selected as an art director intern by McgarryBowen Chicago.
MinJi is a multidisciplinary artist whose work reflects real human truths, focuses on self-empowerment, anchors with good design, and pushes the framework of what an ad can be. You can find her collection of curated squares @minheewho on Instagram. For work inquiries, interesting anecdotes, or zoom iced coffees reach out at LinkedIn or via email. Her portfolio and side projects can be found on www.minjijoo.com.