We all agree that 

back hair's gotta go.

Body hair is taboo. Nobody really knows what to do with it.

Because it's simply too sexy.

SHAVE US FROM YOUR SEXY.

For | BakBlade

Tags | experiential, radio, video, print

BRAND INSIGHT 

The BakBlade is the only one of its kind in the hair removal market, and it works the best for men's body hair.

HUMAN INSIGHT 

Men are too embarrassed to even ask what to do with their back hair.

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THE TEAM

AD | Minji Joo

CW | Kevin Pellicone

CD | Ryan Romero