Put Band-Aid on it.
Although “Band-Aid” is a genericized trademark, the Band-Aid brand doesn’t have market dominance. More consumers opt for store-brand bandages. To build brand loyalty, Band-Aid Brand will side with the 75% of Americans who want stricter gun laws, call out NRA-baited politicians, and donate 50% of profits to Everytown for Gun Safety.
#STOPTHEBLEEDING
For | Band-Aid
Tags | packaging, point-of-purchase, ooh, video
BRAND INSIGHT
Band-aid heals hurt by applying pressure and protecting open wounds.
HUMAN INSIGHT
The majority of people in the United States want more gun reform.
