INSIGHT: Band-aid heals hurt by applying pressure and protecting open wounds.

Although “Band-Aid” is a genericized trademark, Band-Aid brand doesn’t have market dominance. More consumers opt for store-brand bandages. To build brand loyalty, Band-Aid Brand will side with the 75% of Americans who want stricter gun laws, call out NRA-baited politicians, and donate 50% of profits to Everytown for Gun Safety. 

Art Director | MinJi Joo 

Copywriter | Kevin Pellicone

Creative Director | Sean Labounty