Put Band-Aid on it.

Although “Band-Aid” is a genericized trademark, the Band-Aid brand doesn’t have market dominance. More consumers opt for store-brand bandages. To build brand loyalty, Band-Aid Brand will side with the 75% of Americans who want stricter gun laws, call out NRA-baited politicians, and donate 50% of profits to Everytown for Gun Safety. 

#STOPTHEBLEEDING

For | Band-Aid

Tags | packaging, point-of-purchase, ooh, video

BRAND INSIGHT 

Band-aid heals hurt by applying pressure and protecting open wounds.

HUMAN INSIGHT 

The majority of people in the United States want more gun reform.

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THE TEAM

AD | Minji Joo

CW | Kevin Pellicone

CD | Sean Labounty