Spanx steps in as your honorary hype-woman

When your best friend tells you “you look amazing,” before a date,

you leave for that date feeling a little more confident. But, when

your friend isn’t there to make you feel good, Spanx steps in as your

honorary hype-woman. Spanx joins you day or night and is there to give you that support and that boost of confidence you want to tackle your day.

SUPPORT LOOKS GOOD ON YOU

For | Spanx

Tags | ooh, rebrand, experiential

BRAND INSIGHT 

Spanx is women's' go-to for shapewear. 

HUMAN INSIGHT 

Women do not like to admit to wearing SPANX, but it gives them confidence.

BILLBOARDS X MURALS

Spanx is commissioning local artists to paint murals and then the murals will be displayed on digital billboards. Each artist will use their own style of art but follow the same prompt.
"What does a supportive community of women look like?

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SPANX BOUTIQUE

 

The Spanx boutique is going to be a temporary storefront with Spanx specialists who can help women find their perfect fit and have a personalized experience.

 

We will commission art pieces from our local muralists to be featured in the boutique.
Once the store is open, women will have the opportunity to enter their names to win one of the pieces after the pop-up has ended.

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WOMAN TO WOMAN

This will be a daytime networking event that includes a panel of speakers who are all confident, successful women in a variety of fields.
 

Each speaker that is invited is encouraged to invite someone else to speak that they believe is inspiring or just confident.
 

There will also be booths around the venue with local, small business owners to promote themselves and what they do.

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THE TEAM

AD | Minji Joo

CW | Juliana Vorhoff

CD | Ryan Romero